Lorena La Spada is a Swiss photographer and visual storyteller working across fashion and beauty, editorial, campaigns, lifestyle, and sports. Her practice moves fluidly between these fields, combining different visual approaches to create clear, contemporary imagery.

Alongside her independent work, she works as a press photographer for a major Swiss media company. This experience shapes her way of observing and capturing moments in fast-moving environments, both on assignment and in more controlled settings.

Through her studio, founded in 2017, she develops visual concepts for brands and clients. Her work focuses on creating clear, story-driven imagery that supports brand identity and communicates ideas in a direct and engaging way. She approaches each project with a considered, strategic mindset, combining visual clarity with an understanding of audience, context, and purpose.

Her visual approach is clean and minimal, with a strong focus on composition, light, and atmosphere. She aims to balance structure with spontaneity, allowing images to feel natural and present.

Lorena studied Visual Communication, building a foundation in photography, design, and visual storytelling. She is currently pursuing further studies in Business Administration, expanding her understanding of brand strategy, marketing, and the broader economic context of creative work. This combination allows her to connect creative and strategic thinking and translate visual ideas into effective communication.

She has worked in the creative field for several years and has since collaborated with various brands.

For inquiries or collaboration requests, please contact: hello@lorenalaspada.ch